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Online Privacy Policy for Consumers
Effective August 14, 2013

At First Banks, Inc., we understand that trust is a critical factor in our relationship with you. We take every precaution to safeguard the collection, use and storage of your personal information. The information below outlines our Online privacy practices.

Personal Information

You will be requested to provide personally identifiable information to initiate online services as well as to access information about your account relationships. We may request information such as your name, address, telephone number, account number, e-mail address, social security number and User IDs or Passwords.  We may use information collected about you to provide you with information that may be of interest to you.

Some of our online programs and services require a valid e-mail address in order to register and/or continue use of the service. If you choose to send us an e-mail message, whether from our Web site or from within our Online Banking service (Messages), we may retain the content of the e-mail, your e-mail address, and our response in order to service your needs. The Messages feature within Online Banking is the only secure communication method that exists between you and the bank. Any other form of e-mail communication with us should be limited to requests or inquiries that are not sensitive or confidential.


Keeping your account information accurate and up to date is very important. You may access your account information through various means, such as account statements, telephone banking, online banking, and in response to specific requests. To update your account information, please request changes through the Messages feature of Online Banking or contact your local First Bank branch.

Third Party Sites
Our website has links to other third party sites. These links are offered as a courtesy and a convenience to our customers. We will notify you via a browser pop-up message when you are being re-directed to a third party site. You will be given the option to proceed to the third party site or to remain on firstbanks.com. First Bank is not responsible for the information practices of sites linked to or from our web site. Please review the privacy policies of these sites prior to providing any personal information.

What information does First Bank collect and how do we use that information?

First Bank collects non-personally identifiable information about your activities when you visit our website.  This information may include the content you view, the date and time that you viewed this content or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements.  We collect information about where you saw the ads we serve you and what ads you clicked on.

   

Third Parties on our Website and Our Advertiser's Websites

First Bank works with third party advertising companies (our "Advertising Partners") to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, our Advertisers' websites, and other websites or online services in their networks.   We work with third party companies to assist us with website analytics such as monitoring and evaluating the use and operation of our website so that we can continue to enhance the website and our services.

 

Technologies We and Our Third Party Advertising Partners Use

First Bank uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser's websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies.

 

We use persistent cookies to keep track of your activities when you visit our website or our Advertisers' websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website in order to help us recognize you and serve relevant advertisements to you when you visit websites in their networks.  Here's how it works: When you visit our website, a pixel on our site causes a cookie to be set in your browser. When you visit one of our Advertising Partner's websites or a website in one of their networks, the Advertising Partner will recognize your browser. The Advertising Partner may then serve a First Bank ad on the advertiser’s website. The Advertising Partner then may track how many times it shows you an ad from First Bank and whether you clicked on the ad. Our policy is that our Advertising Partners only collect non-personally identifiable information via these cookies and we will cease working with partners found violating this policy.

 

Removal of Cookies

You can remove cookies by following directions provided in your Internet browser's "help" file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.

 

Updates to this Policy

We may revise this policy from time to time. Any changes will be posted on this page so that you will always be aware of the information we collect and how we use it. The effective date of this policy will always be posted prominently on this page.

The privacy policy specific to our Mobile Banking service can be found by selecting Mobile Banking Privacy Policy.

This online privacy statement supplements First Bank’s Privacy Notice for Consumers.

 

 

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