First Bank Online Privacy Statement

Effective Date: 3/31/2016

At First Bank your privacy is important to us.

We are committed to the responsible use and protection of your consumer information. This Online Privacy Policy applies to First Bank online interfaces (i.e. website or mobile applications). 

This Policy explains how we collect, share and use your information when you visit or use the First Bank website or an online service.  You may also refer to our Consumer Privacy Notice, located on our website, which offers you certain choices with respect to the use and sharing of your personal information.

Your Personal Information 
As a client or prospect you may visit us or use one of our online services.  First Bank may collect personal information from or about you such as, but not limited to: contact information including your name, mailing address, email address, one or more telephone numbers, and your banking account numbers. We may collect location information such as a zip code to help you find a nearby First Bank branch. We may also collect additional information which may include credit or debit card information, social security number(s), driver's license numbers and a user name or password. This is common information you use while accessing our online services and where First Bank deems is required for general business purposes.

We may share information with other service providers with whom we work with, such as data processors and companies that help us market products and services to you, and with affiliates as permitted by law. When permitted or required by law, we may share information with additional third parties for purposes including a response to a specific legal process.

Use of Your Personal Information 
At First Bank we will  use any  information we gather  in a variety of ways including  processing  transactions such as a home loan request, confirming and verifying your identity, working to minimize and prevent personal fraud, working to improve your overall account security, responding to your requests and communicating with you, managing your specific preferences such as passwords and log in credentials, complying with and enforcing applicable legal requirements,  and for  other purposes that we may  disclose at the time you provide us with or we collect your personal information. 

First Bank may also gather and collect other information about your online usage. For example, when accessing our website we will display specific graphics and product offers by aligning those graphics and offers with your computer’s specific IP address.  

First Bank or our third-party partners, including Ad Roll, may gather your online behavior to send you targeted First Bank digital advertisements.   This process occurs by identifying specific technologies which collect and store information about your visit behavior, or use of our online services.

Technologies We and Our Third Party Advertising Partners Use
First Bank uses technologies such as cookies and pixels to anonymously keep track of your activities on our website and our advertiser's websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies.
We use persistent cookies to keep track of your activities when you visit our website or our advertisers' websites, and to serve you relevant advertisements. Our advertising partners (including Recrue Media and Frequence) also place persistent cookies on your device when you visit our website in order to help serve relevant advertisements to you when you visit websites in their networks.

This is how the process works. When you visit our website a pixel on our site causes a persistent cookie to be set in your browser. When you leave our website and visit another website, our advertising partners are able to recognize that cookie (if the other website is also an advertising partner with that website provider).

Use the following links to view and set your choices regarding relevant advertisements mechanisms of our advertising partners:
Recrue Media:

Removal of Cookies
You can remove cookies from your browser by following directions provided in your Internet browser's "help" file. You may also decline cookies if your browser permits, but please be aware that doing so may interfere with your use of our website.

Accessing First Bank with a Mobile Device 
First Bank offers you the ability to access our website with a mobile enabled device such as a smartphone or tablet. When you connect with First Bank’s Online Banking, we utilize personal protection solutions including unique identifiers and True Stamp images to protect your information.  If you use a location feature such as locating a First Bank branch or ATM we will use your information about your location to present you the current information.  The Privacy Policy specific to our Mobile Banking service can be found by selecting Mobile Money Privacy Policy.

Linking To Third Party Websites
Our website has links to other third party sites. These links are offered as a courtesy and a convenience to our clients. We will notify you via a browser pop-up message when you are being re-directed to a third party site. You will be given the option to proceed to the third party site or to remain on First Bank is not responsible for the information practices of sites linked to or from our website. Please review the privacy policies of these sites prior to providing any personal information. 

Children’s Privacy
From our web pages, we do not knowingly collect personal information from individuals under the age of 13.

Your Security 
Visit our Security Center for additional information about how we protect your personal information. Please note that information you send to us electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information (such as your Social Security number, Bank Account Number) to us.

Updating Your Personal Information 
It is very important to keep your account information accurate and up to date. You can access your account information through various means, such as account statements, telephone banking, online banking, and in response to specific requests. To update your account information, please request changes at your local branch, through our Client Contact Center, with your financial advisor or your First Bank Account Representative.

Social Media Policy

First Bank’s purpose in having a presence in various social media sites is to engage with our current and potential clients. By sharing 100 years of experience and knowledge with our communities, our goal is to build a stronger relationship with our clients in the communities that we serve. 

Our Social Media sites are NOT to serve as a client service channel, although your comments are always welcome. However, if you need assistance with your account, please contact our Client Call Center at 800-760-2265 or visit us at to find a location near you.  If you post a comment on any of our social media sites, our Client Call Center may reach out to assist with any questions or concerns regarding your experience with us.  For your own protection, you should not post an account or telephone number, or any other personal identifying information. 

The Social Media sites that First Bank participates in are owned by third parties and are not affiliated with First Bank.  Each site has its own policies and procedures that you have agreed upon by using their product.  We encourage you to familiarize yourself with the privacy and security policy posted on each social media site, for your own protection.

First Bank does not tolerate inappropriate comments from users.  We reserve the right to remove any posts or comments that First Bank in its own discretion deems inappropriate. 

Updates to This Policy
We may revise this policy from time to time. If we make updates to this Policy, we will update this First Bank Online Privacy Policy with the changes and the new effective date.